Hello my name is Michael Mercer. I am the CEO and Founder of F3Defense. I am a retired police officer and a Navy veteran. Due to Covid19, I was forced to close my consulting business but still needed to help people. Due to recent events, violence and random attacks in our communities are increasing. Innocent people, ride-share drivers, food delivery drivers, and truck drivers to name a few are being attacked in their vehicles, and my brothers and sisters are being assaulted and killed. I pivoted my company from consulting to manufacturing. I chose to change instead of give up. My friend and I designed and manufactured the only mobile pepper spray deployment system in the world. This life saving device is patent pending. Freedom From Fear is what the F3 stands for and I am determined to empower people through the ability to protect themselves and their loved ones. We have 5 mobile defense systems available: Law Enforcement, Truck Drivers, 2 different versions for Passenger Vehicles, and Motor Coaches. I heard a Mom, Gina share what happened to her in Bangor, Maine on a local radio show. Gina wanted to bring her 3 children to the Bangor Airport to see Air Force One. She got lost and ended up in the middle of an angry protest. Protesters surrounded her van, yelled and screamed obscenities at her and her children. She had no means to escape other than to run them over so she was forced to sit there. They held her hostage for 13 minutes. Hearing her ordeal turned my stomach. I could only image the fear that must have gone through Gina’s mind and the minds of her children. I couldn’t believe it happened here in Maine, but reality is it is happening all over this country. I have been teaching and using pepper spray for over 30 years. I offered pepper spray training throughout New England for many industries including Real Estate professionals and ride share drivers before my company changed direction. I knew that I had a solution for the fear that must have gone through Gina's mind and the minds of her kids. I met with a friend of mine for lunch and learned he had heard the same story. We were both intent on finding a way to prevent this from ever happening again. We started to design our mobile pepper spray system on a napkin at Willow's Pizza in South Portland, in Maine. We built our first model and have sold about 25 units. I sought a patent attorney and began our patent process. F3Defense created the only Mobile Pepper Spray Deployment System in the world. There is not another like this on the market anywhere. Our patent pending design is unique and less than lethal. I immediately started to think about how I could design a system for patrol cars. Gary and I worked tirelessly developing prototypes and over a period of a few months the Lancer was developed. I named the police system the Lancer in honor of my brother, fellow Mesa police officer Lance Heivelin. Lance and I started the Chemical Agent Specialist Program in Mesa around 1995. This was just after the LA riots and the brass came to us about building a patrol OC system that could handle a large capacity of OC. We came up with the Patrol unit that was designated to a patrol officer on a shift. The system was used for Force Field Protection and SWAT type calls. The program went city-wide and was very successful in resolving many incidents that might have otherwise led to lethal force. Lance passed away in 2011 while working for the San Francisco Police Dept. I honor him and his spirit with the Lancer.
Why law enforcement agencies need F3Defense Mobile Pepper Spray
Deployment System (a less than lethal alternative)
Officer Safety Protection from attacks outside the vehicle. Officers will now be able to escape safely by deploying OC 360 degrees around the emergency vehicle. Deploying OC gives the officer time and distanceto get out safely.
Public Safety Officers can safely deploy OC " Less than Lethal" from inside the emergency vehicle to disperse rioting crowds.
Protection from property damage to private and public property Damage to patrol cars from civil unrest continues to get worse. Armed Conflict Location and Event Data Project (ACLED) show that nearly 6% or more than 1 in 20 of U.S. protests between May 26 and Sept. 5 involved rioting, looting, and similar violence, including 47 fatalities. It is pervasive in the summer 2020 protests. Of the 12,045 incidents recorded by ACLED, 1,143 — or nearly 1 in 10 — involved violence of some sort: rioting, looting, clashes with police, cars rammed into crowds, bystanders pepper-sprayed, armed attacks.
Reduction in wrongful death litigation OC is less than lethal, and will not cause injury or death.
I have been fortunate to have assembled an amazing team to run F3Defense. I am a retired police officer with over 30 years of law enforcement and crime prevention with extensive training with pepper spray. As mentioned earlier, Lance and I created a pepper spray system for the Mesa AZ Police Dept. I joined the Navy after Sept 11th and ended my career with the Navy as a Master at Arms 2nd class Petty Officer. I am one of 6 Certified Crime Prevention Through Environmental Design Professionals in the United States. Crime prevention and serving my community has always been my mission. My co-inventor Gary is the VP of Research and Development with over 40 years of design, development, and manufacturing experience. Jay, VP of Government and Fleet Sales, has over 40 years of law enforcement and executive protection experience. He is a retired special agent for the United States Department of State and continues to train agents for the State Department. Tim is my VP of Marketing, Multimedia Visionary, and photographer/videographer. Tim organized and executed the very first live broadcast of soldiers on Thanksgiving Day at Camp Victory in Iraq. Over 30,000 family and friends in Maine were able to view the broadcast at the Maine Mall. He has worked with the US Navy Blue Angels since 2008 and was the first to film 360 reality videos in cockpits of both Blue Angel Hornet jets and the Marines C-130. Tim is a Coast Guard veteran. I am very proud of our team and our shared mission of wanting to help.
When I started the company last year I vowed to support organizations that support LEOs and veterans. I suffered a traumatic brain injury on the job 15 years ago. I fell 40 feet and laid unconscious in a ravine for over 4 hours. I suffered severe hypothermia. It took me 2 years to learn to talk and walk as close to normal as I could. I understand what injured officers go through. This is why I called my friend Lt. Randy Sutton, LVMPD retired. Randy founded The Wounded Blue, an organization that supports injured and disabled law enforcement officers. I told Randy that this was very near to my heart and that I was going to donate $5.00 for every mobile pepper spray deployment system F3Defense sells. That is $50,000 for 100,000 units sold. I know we will far exceed this in the second and third years. F3Defense also supports The Travis Mills Foundation located in Rome, Maine. The Travis Mills Foundation was founded by Travis Mills who lost all four limbs to an IED explosion in Afghanistan. Travis opened up a retreat in Western Maine on a lake. The retreat is for veterans and their families. Travis says this is a place to “recalibrate.” I am the VP of the Maine Police Emerald Society and we usually have a golf tournament every year to raise money for his Foundation. This year and last we were unable to have a tournament because of restrictions put in place by our governor. We plan on raising more money than they could imagine tohelp these two organizations. My wife and I belong to a local church andare involved in many community events. I have asked my wife Connie to head up our Community Outreach division. She has the heart and desire to want to help people. I have put together a network of retired police officers and veterans around the country to be representatives of F3Defense. These sales offices will have local impact as well as giving employment and/or investment opportunities to retired police officers and veterans with F3Defense. Thank you Robert for encouraging me to start a campaign. I am starting with $50,000 in mind. We have ample space to grow. We have manufacturing and shipping locations. We have room for inventory. What we do not have is TIME. I believe we are at a point in our society that if I do not get my F3Defense System in the hands of our brothers and sisters on the streets more and more will be injured or killed. Riots, so-called “peaceful protests” and attacks on law enforcement are a regular event. We all know what will happen in Minneapolis. Leaving our officers ill-equipped or unequipped will result in more catastrophic events. My plan before time became so pressing was to roll out the Truckers Defense System and that would pay for the dyes and the manufacturing. The time is now and that is why F3Defense is looking for an injection of capital right now. To date, I have been able to scrape up the money to get where we are now. As we begin our roll out of two of our products, I will need funds to purchase inventory and the dyes for the injection molding as well as the money needed for another round of marketing. I have used up all my money so far on the website. Additional funding will allow me to pay for continued marketing and advertising, inventory, and upgrade computer and operating systems. This will enable me to pay my marketing department so they can take us to the next level of marketing. The money will allow me to have inventory so customer turn-around time is minimized and will allow me to scale up and take more orders and maintain local manufacturing and distribution. In short, the money not only allows me to manufacture and distribute our defense systems right now, it helps us give to The Wounded Blue and to The Travis Mills Foundation. Fund the First crowdfunding is a great way for us to work together in keeping our families safe. Donating to F3Defense makes us family, knowing that with your help I can help protect and hopefully save many lives. Helping F3Defense allows us to help our frontline warriors. F3 means Freedom From Fear.
I pray that all of you who see our company and our mission will support us. F3Defense and You will do this together. Stay Safe and God Bless you and the brave men and woman who put on a badge and a uniform every day.
Humbled, Michael C. Mercer F3Defense, CEO/Founder
F3Defense Team
Connie Mercer, Gary Crosby, Jay Goodrich,Tim Frechette and Connor Mercer
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Good Luck Michael! Great Product!